Goal
As part of the marketing campaign for Saban Brands' Power Rangers movie, the brand partnered with different teams handling merchandises and publications in association with the franchise in other media: game studios, toymakers, and comic book publishers. At the 2017 New York Comic Con, more than 12 partners were available on site to promote activities, limited-time events, giveaways, and featured guest stars.
This web app was designed as the primary technical support to aggregate all contents and features throughout the convention as a centralized destination for users to easily interact and find what they are looking for in specific time slots. At the same time, user info, traffic, and behavioral patterns were data to capture all through this app.
This web app was designed as the primary technical support to aggregate all contents and features throughout the convention as a centralized destination for users to easily interact and find what they are looking for in specific time slots. At the same time, user info, traffic, and behavioral patterns were data to capture all through this app.
Base wireframe
Actions
Design for Attendees
Identifying the user types in order to provide the proper information was the first primary focus. The app was designed to accommodate both experienced attendees as well as first-time participants. The app highlighted active events in a quick view and provided detailed information including time, location, featured guests, and available giveaways. If an event required different ways for users to interact, such as the rules of a sweepstake, the event would be described in detail and supporting visuals.
Based on initial user behaviors, the app could also dynamically display events based on users' past engagements.
Identifying the user types in order to provide the proper information was the first primary focus. The app was designed to accommodate both experienced attendees as well as first-time participants. The app highlighted active events in a quick view and provided detailed information including time, location, featured guests, and available giveaways. If an event required different ways for users to interact, such as the rules of a sweepstake, the event would be described in detail and supporting visuals.
Based on initial user behaviors, the app could also dynamically display events based on users' past engagements.
A more visualized quick view of event highlights
Work with Partners
The app was designed to be fully scalable to handle any amount of events and partners, as well as different formats for event types. Every partner was featured on individual pages showing each own list of events during the convention, as a way for fans to engage further.
The app was designed to be fully scalable to handle any amount of events and partners, as well as different formats for event types. Every partner was featured on individual pages showing each own list of events during the convention, as a way for fans to engage further.
Event headers with partner branding
Iterations of the primary campaign logo
All participating partners at the event
Result
In a three-day event, we featured 12 partners, 60 events, and managed to capture 52% of user emails among participants through this platform, and maintained a 2 min 54 sec of averaged view time.
